Nudge - Richard Thaler

Nudging sustainability into action

“…as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself”.  NUDGE, 2008. Richard Thaler with Cass Sunstein Richard Thaler’s 2017 Nobel Prize for Economics “nudged” me into finally reading …