A conversational approach to innovation adoption…

So you’ve got a great idea, and you’ve come up with a proposal that will meet the needs of the people you want to use it. Your work here is done… isn’t it? Well, no – it’s not a done deal until you have your invention turned into an adopted practice – that’s the real work of innovation. Your proposed change requires a …

Love that LEAF

Recently, I had a ride in a Nissan LEAF EV. A friend has just bought one and she took me for a drive. It’s quiet, it’s cool and it’s a distinctive shape in a Megane sort of way. My friend’s experience is that it’s been an amazing conversation starter. In just one week all sorts of people have stopped her …

Spreading sustainability: innovation diffusion applied

In the book “Crossing the Chasm“, marketer Geoffrey Moore proposed that there is a specific challenge in moving innovations from the early adopters (technology enthusiasts and visionaries) out into the broader community – particularly in engaging the early majority ( who are pragmatists). Many innovations never make it across “the chasm” into the broader population, regardless of their potential value. If you’re …

Is Cleantech the future of Australian manufacturing?

As different industries grapple with what sustainability means, different terms are being developed to suit specific contexts. One term emerging in the manufacturing sector is Cleantech – short for Clean Technology. John O’Brien of Australian Cleantech defines it as: “Products and services with economic AND environmental benefits” It’s about thinking win/win and letting go of 20th century notions of cost, …