If I’m logical enough, long enough then they’ll listen! Won’t they???
It’s a lovely illusion – the myth of the rational human being – but is it “true”? Does it match the reality you’re dealing with? Or are you meeting resistance?
10 powerful tools for change-makers
There is a growing wealth of tools available for getting change happening in human systems. They come from a range of fields from education to linguistics. If you’re serious about sustainability, then you know that the real work isn’t in the technology – it’s in changing human systems. Some great tools that I keep coming back to are: The fundamental …
Learned Helplessness: a recipe for sustainability INACTION?
Back in the 1960s, psychology researcher Martin Seligman and his team discovered how to create helplessness and passivity – first in animals and later in humans. Some sustainability campaigners could learn an important lesson from his research about how to present their message so it generates action rather than helplessness.
A conversational approach to innovation adoption…
So you’ve got a great idea, and you’ve come up with a proposal that will meet the needs of the people you want to use it. Your work here is done… isn’t it? Well, no – it’s not a done deal until you have your invention turned into an adopted practice – that’s the real work of innovation. Your proposed change requires a …
Love that LEAF
Recently, I had a ride in a Nissan LEAF EV. A friend has just bought one and she took me for a drive. It’s quiet, it’s cool and it’s a distinctive shape in a Megane sort of way. My friend’s experience is that it’s been an amazing conversation starter. In just one week all sorts of people have stopped her …
Spreading sustainability: innovation diffusion applied
In the book “Crossing the Chasm“, marketer Geoffrey Moore proposed that there is a specific challenge in moving innovations from the early adopters (technology enthusiasts and visionaries) out into the broader community – particularly in engaging the early majority ( who are pragmatists). Many innovations never make it across “the chasm” into the broader population, regardless of their potential value. If you’re …
Is Cleantech the future of Australian manufacturing?
As different industries grapple with what sustainability means, different terms are being developed to suit specific contexts. One term emerging in the manufacturing sector is Cleantech – short for Clean Technology. John O’Brien of Australian Cleantech defines it as: “Products and services with economic AND environmental benefits” It’s about thinking win/win and letting go of 20th century notions of cost, …