WHY? WHAT? HOW? WHAT ELSE? 4 key communication elements

In thinking about the quality of our communication, making sure we cover  4 key learning questions can make a big difference.   Reflecting on mainstream sustainability messages, many of them are really heavy on the “Why?” question (potential ecological catastrophe) and have limited “What?”, “How” or “What Else?” content.  Sustainability practitioners can increase their effectiveness by understanding the basic learning styles …

The continuing evolution of car sharing

A recent start-up in Portland, Oregon is social car sharing. Instead of renting from a carshare company, you rent cars by the hour from people around you. So “waste” unused car hours are reduced and the car owner gets some extra income. (Part of the scheme includes management of risk issues such as insurance.) It’s a smart combination of the …

7 design principles for Regenerative Business

I got seriously interested in sustainability years ago, during post-graduate studies.  I was fortunate to be introduced  through  great books like “Natural Capitalism”, “Cradle to Cradle” and “Biomimicry”. Along with  a mass of detail and lots of “reasons why” sustainability was important,  I found a set of  straightforward strategies that challenge out-of-date 20th century assumptions about the “how” of doing business.   I …

10 tips for improved collaboration results

Can you make an offer too good to refuse?   When you make a request for something to be done, do you get the result you want when you wanted it?    If you want to get better results, there are ten things to consider in how you make your requests. Making offers (and requests)  is  a key skill for regenerative business entrepreneurs …

"I have a dream" for regenerative business

A friend connected me to Simon Sinek’s TED talk “How Great Leaders Inspire Action”.   A couple of key points stood out for me (amongst lots of good stuff): Inspirational leaders start from a core purpose, and first answer the question “Why?”  rather than “How?” or “What?” Martin Luther King started from “I have a dream…”  and “I believe…” not “I have …

Planet of the Regenerators

Cloning Ray Anderson

Interface Flooring is regularly quoted as the company internationally that has fully integrated sustainability into its business strategy. A sustainable planet will need a lot more fully integrated sustainability businesses, so the question that comes to my mind is “How can we create more Interfaces?” What happened??? In his book “Mid Course Correction”, Interface CEO (at the time) Ray Anderson says he was asked to give a talk …