Nudge - Richard Thaler

Nudging sustainability into action

“…as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself”.  NUDGE, 2008. Richard Thaler with Cass Sunstein Richard Thaler’s 2017 Nobel Prize for Economics “nudged” me into finally reading …

Bringing marketing to the light

Many sustainability people I meet are full of stories about “the evil of marketing”. To me, it’s a powerful tool that changes human behaviour – so we’d be much better off taking the tools it’s developed and using them to deliver the change we want to see in the world.

How did a small girl and a Harvard professor turn a property developer into a stealth greenie?

Darren Pearson of Diversified Property Group started as a conventional property developer building project homes.  He’s become a “stealth player”, integrating products from leading edge innovators to deliver smarter, greener homes in Sydney, Australia. He credits his mid-course correction primarily to two people: A Harvard professor in his global business group His small daughter The Harvard professor challenged him to …

Myers-Briggs insights for sustainable business change agents…

During my early coach training, I learned about the Myers-Briggs  temperament preferences.  It helped me understand some of my frustrations in the world and gave me some insights into how I could operate more effectively. It was like the time I found out about the basics of perspective and proportion in drawing – there were actually tools that could help …

Looking for leverage…

“Small changes can produce big results – but the areas of highest leverage are often the least obvious.” –  Peter Senge, “The Fifth Discipline” Do we best change the world by pushing it – or does just pushing  hard only  generate resistance? For change-makers, the concept of leverage can be a useful one to work with.  Leverage isn’t just pushing, …

Creating clarity on a sustainable future

In an earlier post “Conversational practices for smart sustainability professionals” I outlined four types of conversations that contribute to effective communication and collaboration. The most overlooked type of conversation is a conversation for clarity, where we articulate and test our understanding of a situation; explore the understandings of others; and develop a shared understanding.  Conversations for clarity  eliminate misunderstandings, build …