If you’re interested in the fun opportunity side of environmental sustainability, then get started today with these simple steps:
- Get informed about today’s solutions (much more fun than doom and gloom)
- Explore your local business ecosystem for opportunities
- Act – connect, collaborate, experiment, repeat.
1. Get informed
Check these 2 knowledge bases off – if you’re not across them then you’re out of date. You won’t make good decisions if you don’t have good information – Regenerative Business and Innovation Delivery are fundamental to having fun making a difference.
There’s been 40 years of thinking, design and experimentation done on how to do good business in ways that regenerate ecosystems and restore communities. If you understand it, you won’t get stuck in 20th century thinking:
- Project Drawdown
- The Circular Economy
- Systemic Design
- Systems Thinking
Most have lots of free or low cost resources online – here are my favourites: Regenerative Business Concepts
The fundamental sustainability challenge isn’t invention – we have all the solutions we need. While “innovation” has been grossly over-used in business over the last decade, we all know SUCCESSFUL innovation when we see it.
An innovation is successful when humans change their behaviour to USE it.
When you understand the self-conserving, reactionary biology that is the basis of human systems, you can get more done than you ever thought. So at least be aware of:
- Generative Innovation
- Innovation Diffusion
- Behavioural Economics
- Positive Psychology
Find out more here: Change-Making
2. Explore – with an act local, think global focus
“Meet local needs from local resources, creating local jobs and regenerating local ecosystems.”
What needs to be done? What’s available? What value can you create? Where is the market that will pay for that value?
Are you up for being an entrepreneur – or could you be a skillful intrapreneur? What are the systems that you are part of that you can make a difference to?
As you explore, draw on resources such as:
- The Blue Economy
- Systemic Design
- The Lean Startup
- Business Lessons from a Radical Industrialist
The fun side of sustainability isn’t about “government policy” or “consumer responsibility” – it’s full of new business and career opportunity. So tune your radar for action, not lobbying.
Choose your place to make a difference and get into action to connect with others with the same interests. Find a tribe that’s talking solutions and join it (or make one if you have to).