eMyth Revisited

How could understanding Gerber’s eMyth Technician improve your sustainability results?

Michael Gerber first published his business classic “The eMyth” in 1986, and it’s been a business book bestseller for decades, revised as “The eMyth Revisited: Why Most Small Businesses Don’t Work and What to Do About It“ in 1995. (NOTE: The “e” is nothing to do with the Internet – it stands for “entrepreneur”.) Its insights into how business works – …