"I have a dream" for regenerative business

A friend connected me to Simon Sinek’s TED talk “How Great Leaders Inspire Action”.   A couple of key points stood out for me (amongst lots of good stuff): Inspirational leaders start from a core purpose, and first answer the question “Why?”  rather than “How?” or “What?” Martin Luther King started from “I have a dream…”  and “I believe…” not “I have …