Inspirations from Cradle to Cradle…
One of the early books that hooked me into Regenerative Business was “Cradle to Cradle” by Michael Braungart and Bill McDonough. I loved it – not just for the cool plastic “paper” it was printed on, but for the exciting ideas inside it.
I tried to share it with some of my executive coaching clients, but they handed it back completely uninspired – it was “too detailed” or “too depressing”. Re-reading it, I had to agree. The edition in question seemed to start from “your chair is poisonous, your carpet is poisonous and so are your kids’ toys”.
So a little while ago, I went back through it, drawing out the bits that I have found most inspiring. Here’s a cross-reference to what I have found and loved in it. It’s a personal perspective, but if you’ve got it on your bookshelf and not got around to it (yet), maybe this will help:
Inspirations from Cradle to Cradle
If you have more listening time than reading time, this classic Cradle to Cradle Design video from Bill McDonough is inspiring.
