Lovely example of biomimicry from Ecovative via Grist:
Usually you do not want fungi in the walls of your home. But Ecovative is building a home in which having fungi in the walls is the entire point. The “Mushroom Tiny House” will use mycelium (the mass of threadlike “roots” that mushrooms use to take in nutrition) for insulation.
According to Inhabitat, this stuff is basically asbestos except that it’s not bad for the planet, won’t give you cancer, and is related to something you might put on a pizza…
So you’ve got a great idea, and you’ve come up with a proposal that will meet the needs of the people you want to use it. Your work here is done… isn’t it? Well, no – not until you have your invention turned into an adopted practice – that’s the real work of innovation. Your…
Great initiative in Seattle, documented on Grist recently. A great example of smart local approaches to environmental sustainability: “There’s a stretch of arterial in Seattle’s Beacon Hill neighborhood that I’ve traveled probably thousands of times without giving a second thought to the empty, grassy hillside it parallels. When I heard about plans to create a seven-acre…
Marketing basics – products and value A core concept in marketing is the difference between your product and it’s value. What’s the difference between the item you are selling and its worth to your customer? If you sell someone perfume, are they buying the scent in the bottle, the promise of romance, or the prestige of your label? An accountant’s product might…
“Be the change you want to see in the world” – Mahatma Gandhi As an Ontological Practitioner I take this quote as more than a challenge to act sustainably. Ontology is the study of how humans go about the process of being, and Ontological Coaching takes an approach to change and innovation that focuses on our Way…
To me, the Regenerative Business revolution began back in the 1990s. Where I see examples, I post them into the LinkedIn Regenerative Business discussion group. To me, the more we observe and applaud the emerging shift to truly win/win/win sustainable business models, the more we can accelerate their spread. Whether it’s a suburban accountant installing…
I’ve been watching a LinkedIn conversation about “taking the immense risk that Climate Change is posing” and watched it transform into a believe/don’t believe conversation about human-induced climate change. To me, sustainability advocates have a much more powerful challenge to make, especially to business players. We can ask them a different and more immediate set…
