Lovely example of biomimicry from Ecovative via Grist:
Usually you do not want fungi in the walls of your home. But Ecovative is building a home in which having fungi in the walls is the entire point. The “Mushroom Tiny House” will use mycelium (the mass of threadlike “roots” that mushrooms use to take in nutrition) for insulation.
According to Inhabitat, this stuff is basically asbestos except that it’s not bad for the planet, won’t give you cancer, and is related to something you might put on a pizza…
The word “business” hides a huge amount of detail. Business isn’t a single entity with a single set of motivations – the thing we call “business” is more like an eco-system, with a range of different players performing a huge range of functions. So saying “business should change” isn’t enough. Which businesses? In which industries? Big businesses? …
What’s beyond ‘someone should do something’??? OK, so you want a change in your world – what’s that change going to look like? Do you know ? Can you describe what you want instead? A web post I was referred to recently said that: “Those in charge of our world currently are clearly not doing…
Interface Flooring is regularly quoted as the company internationally that has fully integrated sustainability into its business strategy. A sustainable planet will need a lot more fully integrated sustainability businesses, so the question that comes to my mind is “How can we create more Interfaces?” What happened??? In his book “Mid Course Correction”, Interface CEO (at the time) Ray Anderson says he…
The distinctions we make in the language we use are really important. Language is what we use to invent our future. In the evolving language of sustainability, the shift towards a regenerative approach reflects not just new strategies, but a new world view that offers enormous opportunity. I’m better with words than pictures, so it…
In the book “Crossing the Chasm“, marketer Geoffrey Moore proposed that there is a specific challenge in moving innovations from the early adopters (technology enthusiasts and visionaries) out into the broader community – particularly in engaging the early majority ( who are pragmatists). Many innovations never make it across “the chasm” into the broader population, regardless of…
Great initiative in Seattle, documented on Grist recently. A great example of smart local approaches to environmental sustainability: “There’s a stretch of arterial in Seattle’s Beacon Hill neighborhood that I’ve traveled probably thousands of times without giving a second thought to the empty, grassy hillside it parallels. When I heard about plans to create a seven-acre…
