Cradle to Cradle

Optimise systems – don’t just maximise processes

This is the sixth in a series of posts exploring the growing opportunities of strategic sustainability.  The first summarised 10 hidden opportunities and the second explored 4 levels of sustainability strategy.   Then we started to explore the opportunities.  First up was “The trap of one-way business thinking“.  Then we discussed delivering value rather than volume and looked at new thinking …

Key concepts driving the regenerative business space

To most people getting on with their lives and listening to the mass media debates about climate change, ocean plastics and deforestation, “this sustainability thing” can seem overwhelming, frustrating and hopeless. But concern about climate change and environmental damage has been growing for decades (if not centuries – the problem of climate change was identified back in the 19th century). …

Can you afford to miss out on the business opportunities of the emerging circular economy?

I’ve been watching a LinkedIn conversation about “taking the immense risk that Climate Change is posing” and watched it transform into a believe/don’t believe conversation about human-induced climate change. To me, sustainability advocates have a much more powerful challenge to make, especially to business players.  We can ask them a different and more immediate set of questions: What does the …

The Upcycle

Going beyond Cradle to Cradle – The Upcycle…

I was inspired by ‘Cradle to Cradle’ when it first came out – as a business analyst in the manufacturing game it just made so much sense. Good to see a followup – “The Upcycle” is going on my reading list – after I get through “The Blue Economy”. As an Ontological Practitioner who believes that we create new realities …

Cradle to Cradle

Inspirations from Cradle to Cradle…

One of the early books that hooked me into Regenerative Business was “Cradle to Cradle” by Michael Braungart and Bill McDonough.  I loved it – not just for the cool plastic “paper” it was printed on, but for the exciting ideas inside it. I tried to share it with some of my executive coaching clients, but they handed it back …