4 places to seek sustainability advantage

In an earlier post, I talked about the 10 key assumptions that blind many businesses to sustainability opportunity.  Once you understand them, it’s time to explore your business. There are also four key levels of business activities that you can use to explore for opportunities “hiding in plain sight”. Your product/process maintenance and improvement Your product/process upgrades Function improvements Systems …

What happens when we explore beyond politicians fixing climate change?

What can we do differently when we realise that climate change solutions don’t REQUIRE government policy action? What else is possible when we recognise that expensive consumer frugality isn’t “the big answer”? (NOTE: I’m not saying that these aren’t useful – I’m asking “is this the only powerful source of innovation?“) I listened to the same old conversation on my …

What do geckos have to do with carpet tiles?

For years I tried to ignore my environmental concerns. I was worried but felt powerless.  Then I was introduced to “Natural Capitalism” and I got interested – almost in spite of myself. The story of a mid-course correction Then I read entrepreneur Ray Anderson’s first book “MidCourse Correction” – and that got me INSPIRED. 

Sustainablity hero

Could you help generate the next Ray Anderson?

More and more people these days know who Ray Anderson was – one of the great  global entrepreneurs, and a world leader in regenerative business. It’s tempting to just accept the 20th century’s “super hero” assumption – but there was more to it than just inspiration.  Ray got inspired because he  had to be inspiring – giving a kick-off speech …

Love that LEAF

Recently, I had a ride in a Nissan LEAF EV. A friend has just bought one and she took me for a drive. It’s quiet, it’s cool and it’s a distinctive shape in a Megane sort of way. My friend’s experience is that it’s been an amazing conversation starter. In just one week all sorts of people have stopped her …

Confessions of a Radical Industrialist

Is there a process behind our heroes?

Joel Makower’s recent blog “Why aren’t there more Ray Andersons?” was an interesting read with great insights into who Ray was from other famous sustainability players.  The ongoing conversation from that article is the basis of this post. There was a PROCESS behind Ray Anderson’s “aha” moment on sustainability… I only met Ray through his books, including “Business Lessons of a Radical …

Cloning Ray Anderson

Interface Flooring is regularly quoted as the company internationally that has fully integrated sustainability into its business strategy. A sustainable planet will need a lot more fully integrated sustainability businesses, so the question that comes to my mind is “How can we create more Interfaces?” What happened??? In his book “Mid Course Correction”, Interface CEO (at the time) Ray Anderson says he was asked to give a talk …