Lovely example of biomimicry from Ecovative via Grist:
Usually you do not want fungi in the walls of your home. But Ecovative is building a home in which having fungi in the walls is the entire point. The “Mushroom Tiny House” will use mycelium (the mass of threadlike “roots” that mushrooms use to take in nutrition) for insulation.
According to Inhabitat, this stuff is basically asbestos except that it’s not bad for the planet, won’t give you cancer, and is related to something you might put on a pizza…
In thinking about the quality of our communication, making sure we cover 4 key learning questions can make a big difference. Reflecting on mainstream sustainability messages, many of them are really heavy on the “Why?” question (potential ecological catastrophe) and have limited “What?”, “How” or “What Else?” content. Sustainability practitioners can increase their effectiveness by…
There are far more powerful, sustainable, regenerative strategies today – they offer much more compelling action options than “be afraid and lobby your government”
Marketing basics – products and value A core concept in marketing is the difference between your product and it’s value. What’s the difference between the item you are selling and its worth to your customer? If you sell someone perfume, are they buying the scent in the bottle, the promise of romance, or the prestige of your label? An accountant’s product might…
I’ve been watching a LinkedIn conversation about “taking the immense risk that Climate Change is posing” and watched it transform into a believe/don’t believe conversation about human-induced climate change. To me, sustainability advocates have a much more powerful challenge to make, especially to business players. We can ask them a different and more immediate set…
“We don’t see how things are, we see them according to how we are”. ― Anaïs Nin Modern neurobiology is providing evidence of what philosophers have been saying for a long time. What we observe is controlled and filtered by our beliefs and values, particularly in complex situations. How we see and respond to situations is…
Back in the 19th century the human race got hooked into chemical and mechanical engineering. We developed steam power and learned to make soap in quantity, then later fell in love with petrochemicals. While these have been useful tools to a point, their side effects are showing up as increasingly damaging. Biomimcry is showing up…
