When leading brands start turning regenerative thinking into business innovation, you know there’s a fundamental mindset shift underway. Here are a few big brand indicators that particularly caught my eye:
- Adidas collaborates with Sea Shepherd to make running shoes out of ocean plastics: http://www.fastcoexist.com/3048033/adidas-knit-these-sneakers-entirely-from-ocean-plastic-trash
- McDonalds hooks up with Rocky Mountain Institute to design a Net Zero Energy fast food outlet: http://reneweconomy.com.au/2015/how-your-local-mcdonalds-could-become-zero-net-energy-store-74437
- Lego invests millions in sustainable materials research: https://www.2degreesnetwork.com/groups/2degrees-community/resources/lego-makes-ps96m-investment-find-more-sustainable-brick-material/
- Harley Davidson prototypes an electric motor bike that sounds like a jet taking off: http://www.wired.com/2014/06/harley-davidson-livewire/
So if you thinking that”being green” is for governments and tree-huggers, you might just be out of date. Refresh your thinking with my free ebook to start uncovering YOUR opportunities.