What if you wrote your sustainability proposals like a copywriter?
November 9, 2017
Don’t just use logic and costs when you write a sustainability proposal – also leverage 21st century marketing know-how.
How can you increase your influence?
December 6, 2016
A major work on influencing that can support whatever you’re out to achieve in life is Robert Cialdini’s “Influencing: The Psychology of Persuasion”. His work shows that influencing is a science, not just a magical talent.
Want to know more about the opportunities and how to find them?
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