Spreading sustainability: innovation diffusion applied
June 24, 2012
In the book “Crossing the Chasm“, marketer Geoffrey Moore proposed that there is a specific challenge in moving innovations from the early adopters (technology enthusiasts and visionaries) out into the broader community – particularly in engaging the early majority ( who are pragmatists). Many innovations never make it across “the chasm” into the broader population, regardless of…
Is Cleantech the future of Australian manufacturing?
June 24, 2012
As different industries grapple with what sustainability means, different terms are being developed to suit specific contexts. One term emerging in the manufacturing sector is Cleantech – short for Clean Technology. John O’Brien of Australian Cleantech defines it as: “Products and services with economic AND environmental benefits” It’s about thinking win/win and letting go of…
Ontera proves Interface is no fluke
June 24, 2012
It’s great to have a local story to combat “yes – but it’s different here”. A favourite story of ours is that of InterfaceFLOR – a commercial carpet manufacturer making a big difference. So hearing about the case study of Sydney carpet maker Ontera at a workshop last month was great. Ontera has profited significantly from their…
“The future is going to belong to the resource-efficient…”
June 10, 2012
“The past belonged to the labor-efficient… but the future is going to belong to the resource-efficient.” – Ray Anderson in “Confessions of a Radical Industrialist” As global population grows and recognition increases that business and industry operate inside a closed and finite ecosystem, new design criteria for our products and services are emerging.
Wisconsin hospital is powered by beer and cheese
May 22, 2012
At least two interesting principles at play here: Regenerative Business Principle #2: There are NO wastes Regenerative Business Principle #7: Think smart, small and local. Gundersen Lutheran Hospital, in La Crosse, Wis., aims to be energy independent by 2014. Hospitals use a ton of energy, so that’s a tough goal to meet. But Gundersen…
Beyond efficiency – leveling up in the sustainability game…
May 14, 2012
While efficiency is a critical element of sustainable business, it’s not the be-all and end all. Corporate Social Responsibility can be useful if it’s used as a source of strategy (not treated as a costly obligation). The real end game of sustainability is a big one – to re-invent how we make and deliver our products…
The power of procurement – buying in a more sustainable future
April 7, 2012
Sustainability is about resource usage – and the resources that organisations use are purchased. Smart purchasing and procurement people with good connections can make a big difference to the sustainability of their organisation and explore exciting new ways to develop their career success at the same time. The future of sustainable purchasing At its simplest level,…
Why? What? How? What Else? A 4MAT interpretation of the Interface “mid course correction”
April 3, 2012
4MAT learning styles are a great way to understand human behaviour – which makes them a powerful tool for regenerative business advocates
DIY printable furniture ships as information, not parts
March 27, 2012
Interesting implementation of Regenerative Business Principle #1 – There are no products, only services. “If your modular furniture from IKEA was fashioned from wood harvested on one continent, cut and finished on another, and shipped to yet a third, that’s not exactly sustainable. That’s why design firm Filson and Rohrbacher decided to replace actual furniture…
Regenerative thinking – a big opportunity for small business
March 25, 2012
The word “business” hides a huge amount of detail. Business isn’t a single entity with a single set of motivations – the thing we call “business” is more like an eco-system, with a range of different players performing a huge range of functions. So saying “business should change” isn’t enough. Which businesses? In which industries? Big businesses? …
WHY? WHAT? HOW? WHAT ELSE? 4 key communication elements
March 25, 2012
In thinking about the quality of our communication, making sure we cover 4 key learning questions can make a big difference. Reflecting on mainstream sustainability messages, many of them are really heavy on the “Why?” question (potential ecological catastrophe) and have limited “What?”, “How” or “What Else?” content. Sustainability practitioners can increase their effectiveness by…
The ultimate in low waste food packaging?
March 22, 2012
Here’s a great example of the Regenerative Business Principle #2 “There are no wastes” combined with Principle #7 “Think small, local and smart”. Harvard professor Dr. David Edward is developing an edible packaging technology he calls a WikiCell. Imagine your single serve yoghurt packaged in a soft foam membrane of raspberry sauce. The yoghurt is packaged inside its…
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